The Honeecakes Bakery Story
Honeecakes Bakery is a creative alternative to store-bought baked goods. With a variety of desserts including pound cakes, cupcakes, cookies, pies, CEO Andrea Dashiell started Honeecakes Bakery long before her first entrepreneurship course in 2004 when she was a student at Suitland Senior High School in Forestville, Maryland. Baking was a passion long before it became a lucrative business, as Dashiell took orders and produced homemade baked goods around her demanding high school schedule, initially as part of her involvement with the Network for Teaching Entrepreneurship (NFTE). To date, Honeecakes Bakery has been featured in Black Enterprise, Business Newsweek, Fox5 DC, The Gazzette, and honored by the National Coalition of 100 Black Women.
Knowing the importance of philanthropy, Honeecakes Bakery has created a platform to encourage youth about the benefits of entrepreneurship. Dashiell currently serves on the NFTE e-Council, which assists inner city middle and high school aged students with developing and presenting business plans. She has also lectured to high school and college students about youth entrepreneurship throughout the Washington Metropolitan area.
Honeecakes Bakery runs on the following rules:
- Presentation is half of the battle
- You can always add (ingredients), but cannot always take them out
- Never bake when you are tired
Andrea currently works for the International Broadcasting Bureau located in Washington, DC, and is attending Bowie State University to pursue her Master’s degree in Organizational Communications. In her spare time, Andrea enjoys being a mentor in the HERStory Mentoring Program, an active member of her church, loves surfing Pinterest, and being a first-time aunt to her niece, Zoey.
When you infuse your business with passion, opportunities will present themselves so it can sustain. It’s important to create a business that not only fulfills you, but pushes to towards your purpose.